A JOURNEY OF MOTION PICTURE IN INDIA | EP13

Music in Indian generates 4–5% of the net revenues alone in India. People enjoy music and many a times people watch movies because of good music. Music connects with the audiences emotion thus from the time of F.M. radio it has been a significant part in Indian households therefore music in movies attracts audiences. The major film music companies of India are Saregama, Sony Music etc.

48% India's net music sales are generated through movies.

A Masala Indian film may have around 5–6 choreographed songs.

Music plays an essential role in movies, keeping the audience live with the story. It’s a part where a person can relax rather paying attention in what happens. Music is essentially used to boost the mood. Sometimes the music overpowers the story and that’s when we start disliking the picture but Indians like it anyways.

Hollywood has generally no music in their movies but we do because we add cultural values in our films in order to stick to the emotional aspect of audience for example: recently working item songs. In India majority of people go for movies to enjoy and get entertained and that has to be given in order to run the show.

Playback singers such as Mohammad Rafi, Lata Mangeshkar, Arijit Singh and other talented few, drew large crowds with national and international film music stage shows and internet. In today’s modern day internet has made everything so close that the barriers have totally vanished. Internet has also created a platform for those upcoming artists who want a chance to be heard. Many other playback singers have came in the industry and ruled over a period of time but in today’s world there is opportunity for all and that’s what is making the music industry a strong place in Indian film industry. Legend like A.R. REHMAN works with young talents giving them a chance.

Singers like SONU NIGAM, SHREYA GHOSHAL, SUNIDHI CHAUHAN, BENNY DAYAL; ARIJIT SINGH etc. are lending their voice to keep our interest in music always and that indirectly helps movies in India to run successfully.