NaMo NaMo!

          On 26th May 2014 Narendra Modi took an oath as the 15th Prime Minister of India. The journey from a tea vendor to Rashtrapati Bhavan Oath taking ceremony was tough but not even slightly impossible for a man like Modi. Swaying the world with his unmatched public speaking ability Modi roared his presence and rose to fame in a matter of months. The results were out and as the Lok Sabha Elections 2014 closed down to a notable historic close, the BJP-drove NDA guaranteed an avalanche triumph, winning everywhere across the nation. As results for each of the 543 Lok Sabha seats were reported, the NDA looked set to win 336 seats, not just a long ways in front of the midway stamp yet in addition savoring a triumph whose scale they had not themselves foreseen. For, amazingly, the BJP crossed the 272 check serenely individually, without any alliance, winning 282 seats.
This was the greatest triumph since the 1984 election that Rajiv Gandhi won with 414 Lok Sabha seats. It is likewise the first run through ever in the 67-year history of democratic India that a non-Congress party has won a basic lion's share without anyone else. Furthermore, the explanation for such enormous achievement was BJP's monstrous Advertising and PR battle which was driven by promotion making stalwarts and there is a phenomenal group of men behind it.
Though everything was set and Modi was elected to be the BJP’s face as prime ministerial candidate in September 2013. The BJP election campaign had three major targets to achieve in the upcoming year and that was: 1) Veteran Chief Minister of Gujarat had to become a symbol of National importance. 2) To connect with the youth of this densely populated country. 3) To change Modi’s 2002 anti-Muslim riot image.
The Bhartiya Janta Party (BJP)’s two senior members - Piyush Goyal and Ajay Singh mutually set the creative and media strategy technique for the party campaign. On one hand, while they got Soho Square to make the TV, print and radio commercials, they took help of Prasoon Joshi to compose the Party's anthem and produced it into a music video. They additionally selected a Delhi based advertising kingpin, Sushil Goswami, to make promotional radio commercials and procured three Pune-based graphic designers to make cricket advertisements around Twenty20 World Cup.
Shri Narendra Modi was already a huge brand in Gujarat, to make it national along with clearing his tainted past image the advertising campaign hammered people of the country with continuous and repetitive ads of how Modi is the right person and the only hope for this countries development. To do so the BJP had Prasoon Joshi, Piyush Pandey, Sam Balsara and Ajay Singh. The team’s research found that the popularity rating of BJP was around 35 percent while Modi’s was 57 percent. So, they made Modi central to the campaign with the catchphrase: ”Abki Baar, Modi Sarkar”.
They flagged issues like corruption, paralysis of governance and price rise to be tagged with an emotive line: “Mehengai badhane walo, Janata maaf nahi karegi”.And after drumming this into the Indian psyche, they build hope with the slogan: “Achche din aane waale hai”.
Prasoon Joshi penned the BJP anthem – “Saugandh is mitti ki, main desh nahin jhukne dunga”, to be narrated by Modi with Sukhvinder Singh singing the interludes. It packed in a great deal of passion, patriotism, and commitment to show how Modi was ready to invest his sweat and look into reviving India’s fortunes. Especially, the last line gave a feel- good line,”Har Bharatvasi Jeetega.”
The campaign was growing stronger by day, with ads during the T-20 Cricket World Cup took pot-shots at the Congress by sarcastically hinting that the party did not have a captain! Channel V ads persuaded the young to change the government. Modi’s speeches started making rounds on mobile phones with clips of him talking about inflation, development, and corruption. The online media was used to its maximum potential by the advertising and PR team. The year with 437 rallies, 5827 events and journey of 3 lakh kilometers Modi and his  BJP workers were no less than warriors on the field.
To connect more with the country, the BJP launched a NaMo number where an SMS, Whatsapp message or even a missed call would add you to the BJP database as a volunteer. The number got 13 crore calls. The craze for Modi was so much that over three million people heard his speeches by dialing a given number.
The NaMo effect was so powerful that people actually started forgetting about Modi’s past and instead started accepting him positively. During the entire campaign, Modi never spoke of Hindutva, construction of the Ram temple, the imposition of the uniform civil code and the special autonomous status of Jammu and Kashmir. Instead, he spoke of development, economic progress, the Gujarat model, restoring national pride, root out corruption, empower women, engage the bureaucracy, creating employment for the young. All this sounded like music to first-time voters.
The power of marketing, advertising, and PR (public relation) strategies soon started showing results in favor of the BJP government. Grabbing each opportunity was crucial and the BJP did play well by using opposition’s taunt as their gain. When Congress leader  Mani Shankar Aiyar commented that Modi can distribute Tea but never become a Prime Minister, BJP reacted by starting informal tea shops calling “Chai Pe Charcha” in 4000 locations which reached out to 50 lakh people. It mainly focused on Bihar and UP talking about how someone from the backward class selling tea could aspire to become a Prime Minister of the country. This turned out to be a major political gain fading Congress image to struggle more.
The research team found that there were 19,000 villages in UP and 11,000 in Bihar with small populations without any media. The team soon started sending video vans to each of them numerous times talking of MODI and the BJP which made 1,38,900 trips!
SHRI NARENDRA MODI also called NaMo had an upper hand over Congress as Rahul Gandhi was constantly failing to make its mark and convince the people. Dark memes and funny Jokes were getting viral on the internet regarding Rahul Gandhi – Prime Ministerial candidate from Congress and were often bullied for his incapability to address the audience. Thus, sweeping the votes one sided NaMo gathered all from youth to senior citizens to rope for him and vote for BJP.
Interacting with the youth of this country through Facebook and Twitter proved beneficial. Almost 1.97 thousand people started talking about Narendra Modi every month. He even became the most searched political personality on the internet.
“AB KI BAAR MODI SARKAR”, “MODIJI AARAHE HAI”, “JANTA MAAF NAHI KAREGI”, ”DESH KO UPDATE KARO”  to finally “ACHCHE DIN AANEWAALE HAI” were some of the biggest inputs to create  NaMo as PRIME MINISTER NARENDRA MODI by the advertising agencies that worked for BJP. It did launch Modi as a brand and the results clearly show how it worked. Till date, this has been the most expensive political campaigns where BJP has spent around Rs714.28 crore ($115 million) on the 2014 general election campaign, according to the contribution report it filed with the Election Commission of India (ECI) on Jan 12.
The campaign sets a record in itself and belongs to golden history now, It’s been three years since Modi held the chair, few developments are visible but India still has a long way to go. Till then it's NaMo NaMo.
Thank you.

NAMASKAR in MASJID

Namaste, Sasriyakal, Adab! 

There are so many more languages we can use to greet, aren’t there? Out of approximately estimated 4200 religions in the world which bind the world as one, it's said to be that 9 religions hold up the entire India. A country with 29 states has successfully existed to be called as INDIA but never lived, as it has been struggling a lot to improve its shine as one nation yet. Though our pledge and preamble constantly nurture a positive thought of being one and united, for time being it does hit the patriotic chord inside you but the very next morning our systems run on discriminating Caste, Gender, Colour, and Religion.  It has butchered its foundation reason that led us to its freedom.

 After the whole nation revolted as one against the British, they left. Then came the Politicians. Unfortunately, we say it fell in wrong hands. Why? Many looted us, misused their power, and distributed us in terms to get their desired vote bank. Wait a minute! That statement up there gives such a relief as if we are clean and did nothing wrong. Sab gande kaam in netaao ne kiya! My foot! Were we sleeping? Yes, we did give them an opportunity to lead us and show the right way but as fools, we calmly accepted what they preached.

We started killing humans from another religion, cast or creed.

We as People of this nation started dividing ourselves into categories of traditionally significant ducks.

On the rise was Hinduism and Islam, we murdered, raped, looted each other for the sake of beliefs and society. Who gives such a right to cut someone into pieces? Is it the human beings fault what religion he takes birth in? God is one. He made us, to a fact GEETA is a 5 letter word, BIBLE 5 letter word, QURAN 5 letter word, MANDIR 6 letter, CHURCH 6 letter, MASJID  6 letter word and all teach love and peace.

On a personal note, while going through a rough patch in life, I visited a mosque with a friend of mine. My preoccupied mind made me completely unaware of the surrounding and as usual, I Prayed with my hands closed together. Yes, I did a Namaskar in MASJID. To my surprise my prayer was heard by the ONE and since I started believing that God is ONE. He stands Undivided.

INDIA  is bit funny and the irony is our tricolor denotes The saffron for strength and courage, white for peace and truth with dharma chakra and green shows the fertility,

growth, and auspiciousness of the land.

What have we learned till now that Kesariya (saffron) huaa Hindu kaa aur haraa(green) huaa Musalmano ka and the middle safed (white) is indeed keeping the peace!

Let’s not create internal disputes any further. I love my country and I am proud of it. I am not anti-national. I am social and a loving child of my family please don't barge in my residence and threaten me or kill me. Peace out!

IT'S OK TO NOT BE ONE OF THEM.

Who was the first President of India? Huh! JAWAHARLAAA…oops. Who is the mother of Dragons? Daenerys Targaryen!! Today the moment you fail to answer this, you are an alien in the crowd. It does not matter that your IQ is higher than combined of theirs, now you have to fit in like a missing piece of a jigsaw. Not that anyone is forcing you to watch but who likes being a left out. The look you get after you confess of never watching any famous foreign TV series is like a Brahmin not knowing his verses.
Similarly, many of the times we lose our way in accepting something hazardous due to peer pressure. It’s not necessary that the things which others try and boast about would suit you always and no it doesn’t make you a “bailya" or girly.

The foolish part would be you trying the things which never go your way. This might lead to many ruinous possibilities. India has been seeing a number of drug abuse cases rising every year and it has been a major reason for suicide reports as well. As per the National Crime Records Bureau, there were 3,647 such suicide cases in India in 2014, of which Maharashtra detailed the most astounding, at 1,372. This was trailed by Tamil Nadu, with 552 cases and Kerala, with 475. Presently, it is evaluated that around 7.21 crore individuals are influenced because of drugs.

As THE INDIAN EXPRESS covered the latest story on how the youth out of curiosity for fun and kick are involved in substance abuse. As an eye opener, this story did move me.
This young lady was incredible all through her school years, had dependably been a topper and was great at tennis as well. When she was 15 and in junior college, she began to look all starry eyed at a 19-year-old from the same college who was into substance mishandle. Before long she was dependent as well. In spite of the fact that she was from a well-to-do family, when she began missing the mark she started stealing money to purchase pot(marijuana). Afterward, she became a regular user as well as started pitching them to her friends. Six months back she was hospitalized at a rehabilitation center.

An individual should realize his responsibility towards himself and later parents. The choice plays an upper hand and grit determination to make the right choice helps a lot. There is a thin line in enjoying the fun. It’s high time we see it and keep ourselves sane.
Changing for good is definitely worth, but changing for a group where one does not fit in can go wrong. Accept the difference, stand out, be unique let people deal with your choice. It’s OK TO NOT BE ONE OF THEM.

A 70 YEAR OLD HATCHLING.

1947, India was free from the clutches of the British, the last Viceroy of India Sir Mountbatten signed the deal. Nehru smiled with honor and pride, Mahatma Gandhi could rest in peace and India had its future to be written on a blank slate. After 100 long years of slavery many who rose to claim India to its righteous freedom attended a grand dinner in heaven, but before India could breathe its free air, the bloodshed rattled on the western part of India. The Radcliff lined tore apart one nation into two, the Hindus and Muslims were divided. Pakistan along with Sindh and Punjab became the  city of Muslims but India stood to be secular. Attithi Devo Bhava, thus India became a land welcoming all.

 Since then, the relationship between India and Pakistan is poor. At once even our best athlete runner Milkha Singh refused to go to Pakistan.

Coming off age, if we leave Pakistan aside there are numerous loopholes in India. Now, I am not an anti-national but since the time Gandhi’s had taken the baton to govern and now Modi it has been 70th year of independence.

Ever since then we are ‘developing ‘.Why has this country with abundance of potential has not conquered the world? The country with rich culture and tradition has been attraction for many but then why is not called a ‘developed’ nation yet.

To explain, this proverb suits the best “united we stand divided we fall” is the ultimate cause, of why the sun does not shine on India. We have an opposition government, who cares about its heir rather than its people. Cow vigilantes are killing humans as the life of an animal is more scared. Population, corruption, rapes, racism has locked the cracked lines of this country. There are positive facts which would make us proud of India, such as the GDP is growing, we are the largest democracy, we are soon building mega cities etc. but what about the mentality of people?  How would we change that? For example, the recent Tejas Express, a new multi-luxury railway locomotive carries people from Mumbai to Goa. On its debut run the window was found to be broken, the headphones provided inside were misplaced, the LCD screens were scratched. Can’t this society be well mannered?

Why do we need to put up sign boards to not spit, not stick bills, and not urinate? Isn’t this our home?

Somewhere, someone ignites regional dispute and how an individual state is superior to other is showcased.

Illiteracy and poverty has slaughtered several. A country which consists of 29 states the language changes every 7 km. There is no official language yet, that can connect each state. English being a universal language is suitable to acknowledge it, but we fight in ensuring and imposing that Hindi as a language rules in majority. A state with 100% literacy is far from industrialization. This 70 year old hatchling has not developed because of many  internal disputes which has worsened our integral bond as an unit. To say, it was far more better when it was ruled by British at least the Indians were together in the battle for freedom rather battle within them.

“Koi kyu nahi sochta hai ki ye desh kaise chal raha hai? Sab lage hai ye janne main ki kon isse chala raaha hai.”

Let us all try to be the one who leads the crowd rather than someone who follows the crowd blindly.

India needs to grow soon. The 70 year old hatchling has to learn how to take its baby steps without the help of its mother.

HAPPY BIRTHDAY!

Pain is what she goes through every month. Blood is common to look at. Is it disgusting? Ohh yes, it stinks, but what after 9 months when life emerges instead of blood. Is it still disgusting?

No, it is supposed to be a blessing for few who do not indulge in female foeticide. At least!

Menstruation is the natural part of the reproductive cycle in which blood from the uterus exits through the vagina. It is a natural process that first occurs in girls usually between the age of 11 and 14 years and is one of the indicators of the onset of puberty among them. Despite being a phenomenon unique to girls, this has always been surrounded by secrecy and myths in many societies. Taboos surrounding menstruation exclude women and girls from many aspects of social and cultural life. Some of these are helpful, but others have potentially harmful implications.

Oh My God, what am I talking about, so apparently talking about periods is a huge Taboo in India. So instead calling it periods let’s call it Birthday as most of them would be familiar with this code used to talk about this topic. It sounds auspicious now , doesn’t it? 

Today as we move fast in our lives to beat the developed countries, there are few illogical things that we still are not ready to leave behind. Not in any sense I say that our culture, tradition, ritual or ancient scriptures are archaic or obsolete but the white beard has to be replaced with black as it’s the youth now, who can initiate the change of orthodox views.

Let’s take this step to change the expected mentality of Indian men and in some cases women as well a little wide. To each its own but talking sex and asking for condom is equally discreet in India. It is a natural thing and so is Birthdays. They come, they go. It is very absurd that in South India people celebrate their daughter's first time menstruation cycle as big as a marriage celebration. There is a temple in Assam where people worship the bleeding goddess Kamakhya Devi and when the female gender does the same it’s a sin to step in. Irony much.

Two sides, where one celebrates and at the other side the women undergoing her menstruation is unclean, and thus should not be allowed to pray or do certain other things.

 In the 21^st century after achieving  miracles in Space Research, Economic growth, Infrastructure and with the recent Implementation of GST after its 17 years of wait. India is yet to modernize mentally. It’s time we stop our codes like Chatri, Topi or say Chums and Birthday and say it out loud without feeling ashamed of the society. It’s at least better then urinating in open. Birthday a.k.a Menstruation is a common thing to happen to any women, there might be some things which should not be disclosed regarding oneself but then one can be confident about talking about it rather whispering.

I hope that, that day of the month gets its new liberal identity soon and so the other taboo things in India. Happy birthday.

External Source: https://www.ncbi.nlm.nih.gov › NCBI › Literature › PubMed Central (PMC)