Shantanu Nagvekar Blog
Thursday, 31 August 2017
SIXTEEN | Part 4 | THE END
SIXTEEN | Part 3
Tuesday, 29 August 2017
SIXTEEN | Part 2
I was obviously speechless and angry but I kept calm to hear him out.
Pouring some tea in the cup, I broke my silence by asking who he was and why did he try to commit suicide.
Vitthal narrated...
Wednesday, 9 August 2017
SIXTEEN | Part 1
The investigation continued for next five days revealing how Vitthal, under influence of alcohol, raped the victim along with his three friends.
However, Inspector Shinde, head in-charge of the case proved in court that the offenders were in their senses while committing the crime, therefore, the plea for not guilty should not be entertained and severe punishment should be served to them.
The court battle ended six months later and the judge gave his verdict.
Vitthal being a minor was sentenced three years of custody and the rest were sentenced to lifetime imprisonment. The media uproared, "Just because Vitthal is a minor, we can't ignore the crime he committed."
The rape case had caught national interest. Thousands came out in support of the victim, and candle march took place. Inspector Shinde was promoted but the judgment stood. The fire slowly turned out and Vitthal was serving his term in jail.
The guilt had capsulated him. The jail was no place for a sixteen-year-old Vitthal. Weekly torture by in charge and fellow under trial prisoners had led few incidents where the fractured bones, the facial bruise was common.
But something terrible was coming his way. After the completion of the first term in jail, Vitthal was shifted to a new cell with criminals who had committed heinous crimes. The new place soon started showing its true colors. One night when Vitthal was asleep, few men covered his face with a jute bag pulling his hands behind the back, which immediately locked him from moving and making any noise. The official prisoner pants were torn into pieces. Vitthal, choking, tried to resist the power load over him by kicking his way out but unfortunately was forcefully raped, turn by turn. Devastated Vitthal lost all his hope when the in charge next day taunted 'Jaise ko taisa'(tit for tat).These creepy men revolved around Vitthal for the next two years but to his dismay, he could just see them hovering around with hungry lust. Nothing to do and no one to go for help Vitthal was tired of resisting anymore, his body had given up and turned him into a piece of lifeless wood.
The term of three years was finally over, Vitthal was released but today he had nowhere to go. Promoted Senior Inspector Shinde escorted Vitthal to the gate.Collecting his old clothes that no longer fit him, Vitthal wore his pair of shoe and started walking towards his freedom.
The sights and sounds of the city which he once called home now seemed alien and blinded him.
He had turned into a corpse
Depressed and lost Vitthal tried to commit suicide when I saved him from drowning and just before he lost his consciousness he whispered, "I did not rape Uma, I loved her."
Sunday, 30 July 2017
NaMo NaMo!
On 26th May 2014 Narendra Modi took an oath as the 15th Prime Minister of India. The journey from a tea vendor to Rashtrapati Bhavan Oath taking ceremony was tough but not even slightly impossible for a man like Modi. Swaying the world with his unmatched public speaking ability Modi roared his presence and rose to fame in a matter of months. The results were out and as the Lok Sabha Elections 2014 closed down to a notable historic close, the BJP-drove NDA guaranteed an avalanche triumph, winning everywhere across the nation. As results for each of the 543 Lok Sabha seats were reported, the NDA looked set to win 336 seats, not just a long ways in front of the midway stamp yet in addition savoring a triumph whose scale they had not themselves foreseen. For, amazingly, the BJP crossed the 272 check serenely individually, without any alliance, winning 282 seats.
This was the greatest triumph since the 1984 election that Rajiv Gandhi won with 414 Lok Sabha seats. It is likewise the first run through ever in the 67-year history of democratic India that a non-Congress party has won a basic lion's share without anyone else. Furthermore, the explanation for such enormous achievement was BJP's monstrous Advertising and PR battle which was driven by promotion making stalwarts and there is a phenomenal group of men behind it.
Though everything was set and Modi was elected to be the BJP’s face as prime ministerial candidate in September 2013. The BJP election campaign had three major targets to achieve in the upcoming year and that was: 1) Veteran Chief Minister of Gujarat had to become a symbol of National importance. 2) To connect with the youth of this densely populated country. 3) To change Modi’s 2002 anti-Muslim riot image.
The Bhartiya Janta Party (BJP)’s two senior members - Piyush Goyal and Ajay Singh mutually set the creative and media strategy technique for the party campaign. On one hand, while they got Soho Square to make the TV, print and radio commercials, they took help of Prasoon Joshi to compose the Party's anthem and produced it into a music video. They additionally selected a Delhi based advertising kingpin, Sushil Goswami, to make promotional radio commercials and procured three Pune-based graphic designers to make cricket advertisements around Twenty20 World Cup.
Shri Narendra Modi was already a huge brand in Gujarat, to make it national along with clearing his tainted past image the advertising campaign hammered people of the country with continuous and repetitive ads of how Modi is the right person and the only hope for this countries development. To do so the BJP had Prasoon Joshi, Piyush Pandey, Sam Balsara and Ajay Singh. The team’s research found that the popularity rating of BJP was around 35 percent while Modi’s was 57 percent. So, they made Modi central to the campaign with the catchphrase: ”Abki Baar, Modi Sarkar”.
They flagged issues like corruption, paralysis of governance and price rise to be tagged with an emotive line: “Mehengai badhane walo, Janata maaf nahi karegi”.And after drumming this into the Indian psyche, they build hope with the slogan: “Achche din aane waale hai”.
Prasoon Joshi penned the BJP anthem – “Saugandh is mitti ki, main desh nahin jhukne dunga”, to be narrated by Modi with Sukhvinder Singh singing the interludes. It packed in a great deal of passion, patriotism, and commitment to show how Modi was ready to invest his sweat and look into reviving India’s fortunes. Especially, the last line gave a feel- good line,”Har Bharatvasi Jeetega.”
The campaign was growing stronger by day, with ads during the T-20 Cricket World Cup took pot-shots at the Congress by sarcastically hinting that the party did not have a captain! Channel V ads persuaded the young to change the government. Modi’s speeches started making rounds on mobile phones with clips of him talking about inflation, development, and corruption. The online media was used to its maximum potential by the advertising and PR team. The year with 437 rallies, 5827 events and journey of 3 lakh kilometers Modi and his BJP workers were no less than warriors on the field.
To connect more with the country, the BJP launched a NaMo number where an SMS, Whatsapp message or even a missed call would add you to the BJP database as a volunteer. The number got 13 crore calls. The craze for Modi was so much that over three million people heard his speeches by dialing a given number.
The NaMo effect was so powerful that people actually started forgetting about Modi’s past and instead started accepting him positively. During the entire campaign, Modi never spoke of Hindutva, construction of the Ram temple, the imposition of the uniform civil code and the special autonomous status of Jammu and Kashmir. Instead, he spoke of development, economic progress, the Gujarat model, restoring national pride, root out corruption, empower women, engage the bureaucracy, creating employment for the young. All this sounded like music to first-time voters.
The power of marketing, advertising, and PR (public relation) strategies soon started showing results in favor of the BJP government. Grabbing each opportunity was crucial and the BJP did play well by using opposition’s taunt as their gain. When Congress leader Mani Shankar Aiyar commented that Modi can distribute Tea but never become a Prime Minister, BJP reacted by starting informal tea shops calling “Chai Pe Charcha” in 4000 locations which reached out to 50 lakh people. It mainly focused on Bihar and UP talking about how someone from the backward class selling tea could aspire to become a Prime Minister of the country. This turned out to be a major political gain fading Congress image to struggle more.
The research team found that there were 19,000 villages in UP and 11,000 in Bihar with small populations without any media. The team soon started sending video vans to each of them numerous times talking of MODI and the BJP which made 1,38,900 trips!
SHRI NARENDRA MODI also called NaMo had an upper hand over Congress as Rahul Gandhi was constantly failing to make its mark and convince the people. Dark memes and funny Jokes were getting viral on the internet regarding Rahul Gandhi – Prime Ministerial candidate from Congress and were often bullied for his incapability to address the audience. Thus, sweeping the votes one sided NaMo gathered all from youth to senior citizens to rope for him and vote for BJP.
Interacting with the youth of this country through Facebook and Twitter proved beneficial. Almost 1.97 thousand people started talking about Narendra Modi every month. He even became the most searched political personality on the internet.
“AB KI BAAR MODI SARKAR”, “MODIJI AARAHE HAI”, “JANTA MAAF NAHI KAREGI”, ”DESH KO UPDATE KARO” to finally “ACHCHE DIN AANEWAALE HAI” were some of the biggest inputs to create NaMo as PRIME MINISTER NARENDRA MODI by the advertising agencies that worked for BJP. It did launch Modi as a brand and the results clearly show how it worked. Till date, this has been the most expensive political campaigns where BJP has spent around Rs714.28 crore ($115 million) on the 2014 general election campaign, according to the contribution report it filed with the Election Commission of India (ECI) on Jan 12.
The campaign sets a record in itself and belongs to golden history now, It’s been three years since Modi held the chair, few developments are visible but India still has a long way to go. Till then it's NaMo NaMo.
Thank you.
Sunday, 23 July 2017
NAMASKAR in MASJID
Sunday, 16 July 2017
IT'S OK TO NOT BE ONE OF THEM.
Similarly, many of the times we lose our way in accepting something hazardous due to peer pressure. It’s not necessary that the things which others try and boast about would suit you always and no it doesn’t make you a “bailya" or girly.
The foolish part would be you trying the things which never go your way. This might lead to many ruinous possibilities. India has been seeing a number of drug abuse cases rising every year and it has been a major reason for suicide reports as well. As per the National Crime Records Bureau, there were 3,647 such suicide cases in India in 2014, of which Maharashtra detailed the most astounding, at 1,372. This was trailed by Tamil Nadu, with 552 cases and Kerala, with 475. Presently, it is evaluated that around 7.21 crore individuals are influenced because of drugs.
As THE INDIAN EXPRESS covered the latest story on how the youth out of curiosity for fun and kick are involved in substance abuse. As an eye opener, this story did move me.
This young lady was incredible all through her school years, had dependably been a topper and was great at tennis as well. When she was 15 and in junior college, she began to look all starry eyed at a 19-year-old from the same college who was into substance mishandle. Before long she was dependent as well. In spite of the fact that she was from a well-to-do family, when she began missing the mark she started stealing money to purchase pot(marijuana). Afterward, she became a regular user as well as started pitching them to her friends. Six months back she was hospitalized at a rehabilitation center.
An individual should realize his responsibility towards himself and later parents. The choice plays an upper hand and grit determination to make the right choice helps a lot. There is a thin line in enjoying the fun. It’s high time we see it and keep ourselves sane.
Changing for good is definitely worth, but changing for a group where one does not fit in can go wrong. Accept the difference, stand out, be unique let people deal with your choice. It’s OK TO NOT BE ONE OF THEM.